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Fall 2008 | Customer Focus – San Francisco Bath Salt Company


Lee Williamson of the San Francisco Bath Salt Company (Hayward, CA) - A Lighting Labels Bath Labels Story

Lee Williamson is on a mission – he wants the world to relax. And he has just the solution: more baths. The tag line of the company he founded, the San Francisco Bath Salt Company (SFBSC), is “relaxing the world one bath at a time.” But the key to a truly relaxing bath is bath salt, and SFBSC has the largest selection of bath salts available anywhere on earth.

Lee is from England where taking baths, as opposed to showers, is part of the culture. He came to this country as a summer camp counselor back in 1990 and liked it so much he decided to stay. But unlike most Americans he still took baths regularly. Then one day back in 1999 after a long and stressful day working for a high tech company in Silicon Valley he was taking his customary evening bath when he had an epiphany. People in this country should take more baths.

So Lee did some research. He tried different bathing products to see what would provide the most relaxing and enjoyable bath. It quickly became evident that one product really stood out: bath salts. It is nature’s way of renewing dry skin, soothing aching muscles and clearing stressed minds. So Lee started sourcing the best salt from around the world. By 2004 SFBSC had become so successful that he quit his high tech job and launched himself full time into the world of bath salt. Today SFBSC offers salt from San Francisco’s Bay Area, as well as Dead Sea salt from Israel and Himalayan salt (the purest salt in the world).

Today’s economy may be hurting many businesses – but it doesn’t seem to be impacting SFBSC. October was their best month on record and 2008 will easily be their best year ever. They have doubled their employees over the last year and they are looking to expand more in 2009. They have a private bath labels line which they have never really promoted and next year they plan to expand that part of the business dramatically.

When it came to bath labels, until a couple of years ago they were printing most of the bath labels in house on a low volume, very slow, label printer. When they went looking for professionally printed bath labels, after using a label company that took almost two months to print their order, they decided to use Lightning Labels. Lee loves the quick and easy ordering process, the online quoting, and that his orders are shipped out in less than a week. The fact that his bath labels ordering is such a breeze is one of the major factors in their decision to expand their private bath label business next year.

Now, you might be wondering how often Lee takes a bath. He takes around three baths a week and the day we spoke he had just taken one the previous night. His mission is a noble one and he firmly believes that the world would be a better place if everyone took more relaxing baths. Given today’s economic turmoil it may be just what the world needs.

(Peter Renton)

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