Custom Pet Product Labels and Dog Treat Labels from Lightning Labels Make Your Brand the Best in Show
High-quality pet food labels can help you win over new customers who want the best for their pets
Pet owners take their responsibilities seriously — nothing but the best will suffice for their four-footed friends. This means that as a producer of pet food, toys or other goods for animals, you have to focus on your brand imagery and packaging to win over choosy shoppers.
One of the most direct ways to reach buyers is through the use of high-quality custom pet product labels. While browsing stores, customers have to make quick decisions between various brands of pet food and other must-haves for their animals. An eye-catching label can convince these shoppers they should try your brand. Then, if their pets take a liking to the food, you've secured a loyal customer for the long haul.
Combine Vital Information with Branding
As with food for people, pet food is regulated by multiple laws enforced by federal and local government agencies. By ensuring you are complying with all relevant regulations and that your pet food labels reflect these rules, you can market your goods confidently, without the risk of fines or costly recalls.
At the national level, the responsible body is the Food and Drug Administration (FDA). The FDA rules around pet food labeling include several rules familiar from food packages aimed at human consumers. Your pet food packaging must list:
- Accurate identification of the product
- The manufacturer name and address
- Net quantity of contents
- A list of ingredients
More specific rules regarding pet food labeling are maintained by the Association of American Feed Control Officials (AAFCO). This group maintains a set of model labeling rules adopted by many states which govern issues such as:
- Requirements to make a nutritional adequacy statement such as "Complete and healthy"
- Exact definitions of words such as "meat" in ingredient lists
- Phrasing of product names and descriptions, for example deciding whether an item is "tuna cat food" or "cat food with tuna"
Once you have met the pet food labeling regulations laid down by the FDA and AAFCO, you can focus on using brand imagery, as you would for human food products. Labeling is your chance to show off your company's personality through every logo, image and text element.
Go Beyond Dog Food and Cat Food Labels
No matter how varied your line of pet products is, and how wide a variety of packaging shapes and sizes these items come in, you can create a bold, memorable and consistent look for all the products.
When you're planning to refresh your packaging strategy, you can consider investing in:
- General pet food labels
- Dog treat labels
- Pet treat labels
- Pet grooming supply labels
- Pet nutritional supplements labels
- Pet medication labels
- Dog toy labels
- Pet food labels
- CBD labels
Whether your brand is highly specialized around a single species or serves the entire animal kingdom, you can benefit from the clarity and visual attraction provided by custom pet food labels.
Custom Labels for Pet Supplies — Made in a Snap
Designing labels for pet food and related projects is essentially the same as creating packaging for human products. In both cases, you should work with a custom label provider that is able to deliver flexible order sizes, fast turnaround times and impressive visual quality.
It pays to work with Lightning Labels on your pet product labels. Lightning Labels has worked with companies across industries, including pet products. With 100% digital label printing methods, Lightning Labels delivers fast, affordable labels in quantities that make sense for your business, all backed up by unbeatable customer service — request a free quote today.
Lightning Labels has been servicing the needs of our customers for over 19 years. We are extremely proud of our BBB rating (A+) and guarantee your custom label buying experience with us will be a positive one.
Lightning Labels delivers unmatched benefits and value including:
- Free ground shipping for online orders in US and Canada
- Quick turnaround for digitally printed orders (after proof approval)
- No set-up fees, no plate fees, and no added fees for unlimited color!
- Receive a free printed press proof or PDF proof with every label order (shipping charges apply)
- 100% satisfaction guaranteed
- Vibrant and crisp full color
- Low minimums and no maximums