Yum! Brands, the parent company of KFC, Pizza Hut, Taco Bell and Long John Silver's fast food chains, has announced its global packaging sustainability strategy, which focuses on reducing and recycling, in its 2010 Corporate Social Responsibility Report.
"Our commitment to corporate social responsibility is helping us achieve our vision of building The Defining Global Company that Feeds the World," David Novak, chairman and CEO of Yum! Brands, said to Packaging Digest.
"We believe that our strongest impact and contribution to sustainability lies in the critical parts of our business, the success and diversity of our associates, feeding people, health and nutrition, our supply chain, the environment and community development," he added.
The company outlined its sustainability in the report, citing that its U.S. brands use napkins made from 100 percent recycled content and have molded fiber drink cup carriers.
Over the last year, KFC became the first fast-food restaurant to introduce a reusable food container. In the new year, KFC plans to reduce its foam packaging by 62 percent and its total plastic use by 17 percent.