How Adding a QR Code to Your Custom Labels Can Enhance Aesthetic Appeal and Conversions
Have you seen those boxes of fuzzy dots arranged in a square pattern like the one below popping up all over print media? These images, called QRC (Quick Response Codes), are useful bookmarks for smart phones to open a webpage or landing page. It has become an increasingly useful tool for consumer advertising initiatives. In addition to the added consumer convenience, these codes increase conversion rates for marketing efforts. They also have the added functionality of allowing companies to better track how effective their print media ads are. QR codes provide value on both the consumer and adverting ends. Compounding these advantages with the ever-increasing number of smartphones and tablets, the proliferation of QR codes will only continue. So how best to leverage these little squares?
Consider Adding a Custom QR Code to your Custom Product Labels
It seems logical to turn the QR code’s real estate into something visually appealing and useful. Creating a customized QR code on your custom product label can have a synergistic impact. According to the infographic, little research has been done until now. This infographic study shows that 90 percent of respondents said they would scan more codes if they were customized. I also liked the smash up of a customized vs. standard QR code. The customized code immediately pops visually and includes a product image. I certainly would be more inclined to scan the customized code. Also, according to the study, only 11 percent have seen a custom QR code. Therefore, there is opportunity to differentiate your company’s labels from your competitors' with a customized QR code.
The Many Applications of QR Codes
Give your graphics department a call, or jump on Photoshop yourself, and include a QR code in your next custom labels order. According to Mashable.com, there are several applications. Add them to any print advertising, flyers, posters, invites, TV ads, and more containing:
- Product details
- Contact details
- Offer details
- Event details
- Competition details
- A coupon
- Twitter, Facebook, MySpace IDs
- A link to your YouTube video
If you are ready to add QR codes to your custom label or stickers, request a quote and order by Sept. 30, 2012 to receive 15%* off new label orders! Use code CELEBRATE. Good luck label makers! As always, we can’t wait to see the great design ideas you come up with!*15% off CELEBRATE offer valid on new label orders. Does not apply to reorders. Maximum discount is $1000. Free ground shipping applies to orders in the U.S. and Canada. Applies to regularly priced orders only. Enter code at checkout. This offer cannot be combined with any other offers or promotion.