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Weaving QR Codes into Clothing

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Weaving QR Codes into Clothing

Quick response codes can help brands better engage their target audiences. However, it's all about integration - they need to be positioned in the right spots.

Now, many companies are getting creative with where they place QR codes. The technology is versatile in the sense that it can be used on almost any surface. For example, Quality Woven Labels can weave QR codes straight into clothing labels, which — as opposed to disposable tags — offer a key engagement point for the life of the article, CNBC reports.

Jason White, the founder of the service, explained the numerous benefits of woven tags. Obviously, they can lead users to the manufacturer's website, but there are other benefits as well — washing instructions can be issued in more detail, producers don't need to cram information onto tags and drive down the visual appeal, etc.

"With so many clothing designers going tagless, we used the QR code strategy to reinvent the woven label," he told the news source.

The key is being creative. Product manufacturers should think of potential pitfalls in the current status quo and develop a labeling approach that is unique.