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Watchdog Group Urges FTC to Stop Vitamin Water Marketing Controversy


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Watchdog Group Urges FTC to Stop Vitamin Water Marketing Controversy

Recently, a complaint was filed against Coca-Cola's Vitamin Water for its "dangerously misleading" ads.

The complaint, filed by the National Consumers League, urges the Federal Trade Commission to put a stop to the statements that suggest that the beverage could fend off illness and even replace flu shots on both the beverage's labels and advertisements. 

"These advertising claims are not only untrue, they constitute a public health menace. Stopping these Vitamin Water claims, which contradict information by the Centers for Disease Control and other public health authorities, should be a top FTC priority," stated Sally Greenberg, executive director of the NCL.

"The FTC should act now, during cold and flu season, to stop Vitamin Water's outlandish claims," she added.

Ads referenced by the National Consumers League include a poster that reads, "Flu shots are so last year," showing three Vitamin Water varieties and a TV spot for Vitamin Water Power-C, showing a woman with so many sick days that she begins to use them to stay home with her boyfriend to watch movies. The ad says, "One of my secrets? Vitamin Water Power-C. It's got Vitamin C and Zinc to help support a healthy immune system. So I can stay home with my boyfriend, who's also playing hooky."