Every year Package Design magazine runs a makeover challenge. This is where they take real products, this year it is Casa Visco, and assign four design agencies the challenge of doing a complete packaging makeover. Then people vote on which of the four makeovers they like best. The current Casa Visco packaging pictured above is somewhat uninspiring and has an inconsistent look, so it provides an opportunity for a vastly improved look. The four design firms all produced very different looks, and they were all a vast improvement over the original. I voted for the Beach Packaging Design entry - the new product labels are all crisp and clean and I love the diecut "spoon" that shows the product in the jar. They have also done an interesting thing with the barcodes, something we highlighted earlier this year. Anyone can vote in the contest until September 30th. Winners are announced in the November issue and I will let you know the winners then.
Vote in Package Design Magazine's Annual Makeover Challenge
This entry was posted on August 11, 2009.