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How to Track Your Competion Online

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How to Track Your Competion Online

Tracking the competition online Do you know that you should be tracking your competition online, but don't know where to start? Then check out the eCommerce column in the July/August edition of Label & Narrow Web Magazine. This edition of eCommerce, co-authored by Lightning Labels General Manager James Lowry and myself, will give you step-by-step directions for monitoring competing brands online. What I love most about this column is that James explains how many of the traditional marketing principals seasoned marketers are already familiar with can be applied to performing competitive analysis on the Internet. I then recommend some of the easiest tools you can use to see what the competition is up to. You'll also probably like that all of the tools I highlight are free or inexpensive. James and I would love to know if you have any tips not mentioned in our column for converters wondering what first actions they should take to monitor their competitors' online activities. We are also interested in seeing how tracking your competition online has benefited your business. And if you are not a converter but are interested in having high-quality, full color custom labels printed, please keep Lightning Labels in mind. You can learn more about us and how to place an order online by visiting us online at www.LightningLabels.com, emailing us at info@lightninglabels.com, or calling us toll-free at 1.888.685.2235.