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To Drink, Or Not To Drink - Labels Don't Really Pose The Question

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To Drink, Or Not To Drink - Labels Don't Really Pose The Question

Study Finds Labels Raise Awareness, Don't Stop Underage Drinking

Warning labels on alcohol aren't very effective deterrents. The conclusion is according to a new Australian study that researched the effect alcohol labels had on stopping dangerous drinking habits like binge drinking and drunk driving among adolescents.

The study found that while labels did increase awareness of the risks of such drinking habits, they had little to no impact on how adolescents consumed alcohol.

Stronger Warning Labels On The Way?
The review, conducted by the Australian Catholic University, was undertaken after a growing number of calls from health expert and public officials to overhaul the alcohol label system, The Sydney Morning Herald reported.

''Participants did not perceive themselves to be personally vulnerable to the long-term effects of alcohol use, or did not perceive these consequences to be relevant to them at this point in their life,'' researchers said.

If anything, they said the labels helped teenagers choose drinks with the highest alcohol content.

However, researchers said there needs to be more studies on the effects of warning labels to grasp the true nature of their effectiveness.

''Strong warning labels on alcohol have never been tried before, so it's nonsense to claim they're invalidated by this research,'' said researcher Mike Daube.