Skip to main content
Toggle Nav
Cart() cart() cart(US $ 0.00)

Tips for Streamlining Nutraceutical Label Prep & Printing

LightningQuoteTM

Get Your FREE Quote Instantly!
Get Started

Tips for Streamlining Nutraceutical Label Prep & Printing

[caption id="attachment_4264" align="alignleft" width="300" caption="Lightning Labels authors give Nutraceuticals World readers tips on getting the most from digital label printing in their online exclusive feature article."]Screenshot of Nutraceuticals World web article on digital label printing[/caption] Digital label printing is attractive to many neutraceutical companies because of its affordability, versatility, and quick turn times. This technology offers so many options, in fact, that preparing a new label order can be overwhelming without the proper guidance. Fortunately, there are some great resources available to make ordering your custom-printed digital labels a smooth experience. If you are in the market for ordering nutraceutical labels, I highly recommending reading Tips to Maximize Your Digital Label Printing Experience. In this exclusive online feature article for Nutraceuticals World, Lightning Labels General Manager James Lowry and Marketing and Communications Professional Mark Lusky help readers simplify the decision-making process for ordering digitally printed product labels. Here are just a few of the tips James and Mark give in their article that will help you maximize your return on digital labels with minimal stress: When choosing label stock, think about the message you want your label stock to convey regarding the core values and culture of the company. If you want to make a dramatic “entrance,” select a stock that will make graphics and colors pop. High-end products targeting niche audiences generally need a label stock that promotes a crisp, clear look while also being extremely resistant to the elements. As the nutraceuticals market grows, so is a trend toward emulating big pharma with buttoned-down businesslike label stocks and printing. Also, if a company wants to print five different labels, see what can be done to put all five on one template and print them at the same time—a big cost-saver. Stay nimble. One of digital label printing’s strongest attractions is the ability to effect changes quickly—including scaling up/down production to meet immediate demands, and fast compliance with new regulations. There is built-in flexibility to create small batches of labels affordably in just a matter of two or three days. When a competitor rolls out a new line of high-profile eco-friendly labels, inks and adhesives, a nutraceuticals company may want to counter with its own eco-friendly offering. Digital label printing, incorporating increasingly eco-friendly choices, allows for development more or less “on the fly.”To create highest quality at the most cost-effective price, consult with the graphic design/label printer team to optimize print efficiency. For example, standardizing packaging enables label standardization, which can drive the most cost-effective printing formats.