I just stumbled across this unique product label concept from the land down under. The product is called "12 inches" and it is a fresh fruit syrup that is marketed to bars and restaurants for use in mixed drinks. It is named after the height of the bottle, and yes, you guessed it, the length of the product labels are also 12 inches. The packaging was honored in the 2008 Australian Graphic Design Awards, and I agree it is a striking design. There is a different color for each flavor and this also matches the color of the contents perfectly. The package designers really thought outside the box when coming up with the packaging concept. Who says that a product label has to be a horizontal or vertical label? By wrapping around in a diagonal fashion and with the big number "12" displaying prominently, it really catches the eye. If you are considering creating a label such as this one, here at Lightning Labels we can easily print labels up to 17.5" long.
The Wraparound Product Label
This entry was posted on November 25, 2008.