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The Secret Psychology Of Label Color Choices

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The Secret Psychology Of Label Color Choices

Easy Ways To Make Sure a Product Label Grabs Attention

There's always a lot of emphasis on product branding, but how about putting some of that attention on labels? Most consumers check out a product label before making a purchase to see the ingredient list, quantities, warnings - the works. So instead of blindly choosing a label color scheme that a company thinks would appeal to the masses, how about learning about what individual colors say first?

Label Colors Can Get People Fired Up
Ever wonder why warning labels are accented in red? Not only is red considered an attention-grabbing color, but it gets people fired up enough that they will heed a product's warning. They are also more likely to remember to avoid using their hairdryers and radios in the bathtub.

But getting people excited doesn't only happen on warning labels - bright, flashy colors like red and orange are perfect for labels on new products, sale labels, and children's toys and products. Yellow is known to make people happy, green and blue are said to be calming forces on the color wheel, and brown is masculine and natural.

Label Color Shades Can Also Say A Lot, Too
Just like special care should be taken to guarantee a label color is reflective of the product or company, the shade of the color is equally important. Remember when we said yellow is typically a bright, happy color, kind of like sunshine? The same may not be said about pale shades or sunglasses-necessary neon yellow. Electric blue and lime green aren't likely to calm anyone's nerves, either.

Custom Labels Do Best When They Stand Out
Want a label to stand out from competitors' products? Sure you do! Just make sure to use a color scheme that is still reflective of the product, but distinct from neighboring products on the shelf. It's also important to make sure the label color is complementary to the product packaging and the product itself. When there are too many colors going on - whether or not they are complementary - it can cause a distraction that may actually hinder customers from making a purchase. In times like this, it may be best to stick with a neutral color palette of black, white, gray and tan.