You've designed your product label and have chosen a professional printer — such as Lightning Labels — to do the job. But before you go ahead and give the final word, you should always ask to see a proof before printing an entire batch of labels, as it could help you save money by preventing crucial oversights in the long run. A proof, quite simply, is an image of the label as it will look when printed. Most label companies will offer one of two different types of proofs — PDF and press. PDF proofs are digital versions of the label that can easily be sent between printer and client, or to key takeholders. These proofs are accurate for the most part. The colors, however, will likely be slightly different depending on factors the client uses to view the PDF proof (e.g., computer monitors, printers, and inks.) Extra cautious business owners will want to look into press proofs, which are samples of labels actually printed on the press. Press proofs are a physical sample of your final product. You can even test them on your product container for fit, adhesion, and durability! We are proud to be one of the few label printers that offers our customers their first set of press proofs free of charge. All they pay for is shipping costs. For more information on PDF and press proofs, visit our Label Learning Center; or send us an email.
The Proof is in the Label
This entry was posted on July 12, 2012.