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The (Possible) Future of Packaging

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The (Possible) Future of Packaging

Last month on the Eye on Packaging blog, David Bellm featured this interesting video. It is the brainchild of Capsule, a packaging design firm in Minneapolis. Before you become alarmed Gobee Rocket Rations is a fictitious product. The video was created for the Packaging That Sells Expo in Chicago as part of their Futuristic Packaging Gallery video series. The idea of the series is to challenge package design firms to think about what might be possible in the future. Whether or not we will have children's drinks that interact and inform, one thing is for sure, product labels and packaging are going to become more intelligent. With the advances in electronic ink and printed electronics the label printer of the future will need to know as much about electronics as they do about ink.