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The Importance of Understanding the Full Bleed Concept

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The Importance of Understanding the Full Bleed Concept

When you leave machines to do a job, the result isn't always going to be perfect — small discrepancies are bound to occur. This is the case with label printing, just as it is with many other tasks. During the label printing process, it's quite possible they could shift while being cut. For labels with very precise designs, such a shift could produce an unsightly white edge on some parts. To avoid this, many printers make use of a concept call "full bleed," which involves making the desired picture ever so slightly bigger than the actual label. For example, if the label is supposed to be 3-inches by 5-inches, the image will be designed for 3.125-inches by 5.125-inches. This will ensure that even if the label shifts while being cut, there will still be a picture from border to border, eliminating the issue of white edges. [caption id="" align="alignnone" width="180"] Click here to tweet for a free white paper on product labeling![/caption] Full bleed is an important concept to understand — white edges make a product look unprofessional, which could hinder sales at the market. Businesses should use a professional printer, such as Lightning Labels, to ensure all of their labels give products a professional look.