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The Challenge of Printing on Clear Labels

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The Challenge of Printing on Clear Labels

We had a customer come in last week to order a job on some clear labels. He had been ordering blank clear material and printing the labels on his ink jet printer at home. But the colors looked all washed out when he put the labels on his jars. This highlights one of the major challenges for printing on clear material. The colors can change depending on the contents of your bottle or jar. So how can you get around this? Well, if you are printing with a regular four color process printer like an ink jet printer there is not much you can do. What you need is to put a layer of white ink behind all the colors on the label - this way the colors will not appear washed out. Here at Lightning Labels, we add a layer of white on all our clear labels - it really does make the color stand out more and the color is less likely to change with the contents of the container. ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** Click to read our "Top 10 Product Label Artwork Mistakes" free for a Tweet! ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** Done well, clear labels can provide a unique "no label look" on your container. Next time you are at the supermarket check out some of the products with clear labels. If you look carefully you will probably be able to see a layer of white behind the colors. An excellent example of the use of clear labels is Fiji bottled water, they use white ink to great affect. Their front label is mostly blank - it just has some text and a small picture of a wildflower (with white ink behind). For their back label they use a technique called sandwich printing, where you can make your clear label appear to have a unique front and back design. We recommend you receive a press proof whenever you order clear labels. This way you can put a sample of the label on your containers before your order is printed. This is critically important if your container is not clear or if you have colored contents. Your contents can subtly change how your clear labels will look even with white ink. But by printing white behind your colors you are sure to have the colors stand out better on your labels.