Folgers Rolls Out New Instant Coffee Packaging
Folgers recently announced new packaging for its Instant Coffee Crystals. Folgers has improved its look with a new consumer-friendly packaging design that includes an easy-open top lid.
"Folgers is committed to offering a wide variety of delicious, convenient coffee options no matter what the occasion," said Maribeth Badertscher, vice president of corporate communications at The J.M. Smucker Co. "Designed with the instant coffee drinker in mind, the new look of Folgers Instant Coffee Crystals boasts the same rich, flavorful taste and aroma that consumers have always known and loved, now with the added convenience of an easy-to-grip shape and flip top lid."
Folgers says the new shape of the 3-ounce package makes storage easier, while the actual design allows for a more enjoyable experience, making it more efficient for consumers wanting quick coffee.
Atlas Packaging No Longer Hiding Contents
Folgers is not the only company making headlines with packaging changes. Atlas Produce & Distributing recently announced new packaging that will increase the visibility of its products, the Produce News reported.
The company said its new packaging design will address the issue of the previous label taking up too much space and hiding the product within the package. In addition, the packaging's enhanced airtight construction increases the shelf life of the product, the source reported.