Steve and I are just back from the annual DSCOOP conference in Tampa. DSCOOP stands for Digital Solutions Cooperative, and it is the user group for HP Indigo digital presses. So it was a weekend dedicated to digital printing.
There were some excellent sessions dedicated to us digital label printers. Senior HP executives presented the state of the market now and where they think it is going. One interesting fact HP shared was that worldwide digital printing accounts for 8% of the approximately 48 trillion pages that are printed annually. But in the label industry, digital printing accounts for less than 1% of all labels printed. There is certainly room for growth here.
There were several interesting sessions. One of the themes was the inherent lean manufacturing capabilities that digital label printing provides. Lean manufacturing is about analyzing all the steps in the production process and eliminating those that don't add value for the customer. Digital label printing eliminates several steps from the traditional printing process, which is why turnaround times can be quicker.
We left with a number of ideas that we want to implement, and we met with many of the senior management from HP Indigo. It was definitely worth the trip.