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Sustainability Firm Targets Wineries With Carbon Footprint Label

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Sustainability Firm Targets Wineries With Carbon Footprint Label

As more companies worldwide become aware of their impact on the environment, an increasing number of firms are instituting ways to measure their carbon footprints. Businesses across the board are launching policies and initiatives, including an Australian-based sustainability consulting firm, which aim to benefit wineries.

Aura Sustainability's efforts target wineries looking to measure and reduce their carbon footprints, according to The Marlborough Express. The firm launched the BareFoot carbon analysis system, an inexpensive and simple way to complete a carbon audit of a wine's life cycle. Aura has partnered with The Carbon Trust's Carbon Reduction Label, a known rating system for the carbon footprint of food and drink products in Britain and Australia. According to the source, those wines bearing the carbon footprint label will see great benefits as many consumers are growing more concerned about sustainability.

"The ability to have a mechanism in the middle that ties in a [carbon footprint] standard that people want to use with the ability to feed that information without it having to cost the world is what it's all about," Dave Pearce, director of Aura Sustainability said, according to the source.

A growing number of companies in all industries are aiming to lessen their impact on the environment. Big name retailers such as Walmart and Target have launched initiatives to reduce their packaging, and many independent firms are rolling out similar endeavors.