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Sticker Trouble: When Not to Use Your Stickers

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Sticker Trouble: When Not to Use Your Stickers

Stickers are an affordable, fun, and easy way to promote your business or cause, but sometimes it’s best to leave those stickers at home. A few days ago, a Cincinnatian named Stephen Dapper found this out when the local Sheriff came knocking at his door. It turns out Stephen is a candidate for a township trustee position, and his campaign budget was somewhat limited, so he turned to an online printer to help him get his message out via stickers. Stephen was smart to use custom sticker printing to prove he’s good with money; he said his campaign stickers were quite affordable. According to the local sheriff’s office, however, Stephen wasn’t so smart to post his stickers all over a local city-owned garage. Stephen was caught on camera posting “50 to 60” of his custom stickers throughout the park-and-ride structure. Not to worry, claimed Stephen, the stickers are easily removed! Stephen reasoned that since his stickers were non-permanent, made for simple sticking-and-re-sticking, he hadn’t damaged or ruined anything in the parking structure. But the local sheriff didn’t see it that way, and cited the candidate for criminal mischief. The misdemeanor means Stephen’s looking down the barrel of a citation that could carry a penalty of 60 days in jail and/or five hundred-dollar bills, payable to the local government. Ouch. One might say Stephen’s suffering from sticker shock. Stephen suggested that the message on the sticker, which criticized his opponent for a failed business park that went into foreclosure, rather than the stickers themselves, was what caught the attention of the sheriff’s department. "I'm being persecuted," he said. "I refused to be intimidated." All of this over some removable stickers! I suppose one has to be careful when posting stickers, even if they are the non-permanent variety. On the other hand, Stephen probably received more media and public attention because of these stickers and their accompanying misdemeanor than if he’d spent thousands of dollars more on radio and television advertisements. Good luck, Stephen! And if you need any more sticker printing, we’ll be here.