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Smartdog Jerky Displays Rescued Dogs on Labels


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Smartdog Jerky Displays Rescued Dogs on Labels

Smartdog Jerky is highlighting rescued dogs while simultaneously helping nonprofit animal rescue groups via its label and packaging.

"Being passionate about pets, I wanted to ... raise more awareness about pet adoption," said Heather Merritt, founder of the brand, to Packaging Digest. "We donate a portion of our dog jerky to nonprofit rescue organizations and humane shelters. And, we proudly display real-life dog adoption success stories on our packaging, along with sharing their stories on our website."

Currently, the images are obtained via word-of-mouth, but the company anticipates photos will soon come in through Smartdog Jerky's website and email efforts. Once received, they are incorporated into the company's label design, which prints 1,000 labels. The labels are then applied to the package. Lucy, Bailey and Phaneuf are three of the rescued dogs whose names and likenesses are displayed on the labels.

Smartdog Jerky is a healthy alternative to jerky treats for dogs. It is all-natural, human-grade and low in both carbohydrates and fat. Flavors include Real Chicken Breast Jerky, Red Beef Jerky and Real Beef Jerky Sticks.