Unlike the makers of other goods, most makeup companies don't have to disclose what is included in their products, a practice Skin Deep is trying to raise awareness about.
Skin Deep is a part of the Environmental Working Group, which wants to show consumers how cosmetics and other personal care products can be dangerous to their health, the Kansas State Collegian reports. The website ranks cosmetics on a scale of one to 10 as to how dangerous they are and breaks down the ingredients used to make the finished product.
"Some of the risks people are exposed to while using [cosmetics] ... are organ toxicity, biochemical or cellular level changes, irritation of the skin, eyes or lungs and, finally, endocrine disruption," the news source observed. "This is not including all of the shampoo, conditioner, perfume, hair spray or anything else people use on a day-to-day basis."
Skin Deep encourages consumers to read product labels and online reviews before making any purchases. The stickers located on goods are key to determining what risks, if any, they pose to shoppers before buying them, and any warnings listed should be considered.