Not all labels come in the same size. Sure, within an industry, many manufacturers may use labels of approximately the same type, but that doesn't mean a company can't take a gamble and use a different size or shape. So what are the best dimensions to make a label? That depends on a variety of factors. Certainly, an extra large or oddly shaped label can be printed and may even help generate some extra attention from shoppers. But at the same time, it could also raise the cost of the printing process — a drawback many small businesses should consider ahead of time. At Lightning Labels, for example, a 5-inch circle label can easily be printed by fitting two across and three down on the frame. Five hundred 5-inch circles can be created for approximately $360, depending on what label material is used. However, a 6-inch circle doesn't fit as well on the frame and as a result, the same batch will cost nearly double. It's important to look at your project and ask yourself what the goal is. If you are simply trying to print the most cost-efficient label, going with standard measurements may be a better bet. On the flip side, while bigger labels may cost more, they could also help your brand stand out. If you are having a tough time choosing between sizes, why not get a few quotes for your custom label orders now?
Sizing Up Your Label Projects
This entry was posted on June 28, 2012.