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Shoppers Prefer "Made In the U.S.A." Labels


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Shoppers Prefer "Made In the U.S.A." Labels

Consumers Prefer Labels with "Made in the U.S.A."

A recent report released by Perception Research Services International shows that four out of five shoppers notice "Made in the U.S.A" on a product's label. This data is similar to last year's numbers showing that 83 percent of people noticed the claim on the labels.

Of the respondents, 76 percent said they would be more likely to purchase the product after noticing it was made in the United States. Shoppers claim the No. 1 reason for wanting to purchase the items would be to help the U.S. economy, but in actuality, the products they are purchasing - food, medicine and personal care items - suggest that quality and safety might be the motivating factors behind purchasing.

"Whether it is for quality assurance, to boost the economy or out of patriotism, buying American-made products is becoming quite fashionable among U.S. shoppers," said Jonathan Asher, executive vice president of PRS. "Particularly for products that are ingested such as food, beverages and medicines - if you make it here, make that clear – that is, include a 'Made in the USA' mention on your package (and possibly other marketing communications) so that shoppers are aware of that fact."

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