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Serialization Coming to Pharmaceutical Labels

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Serialization Coming to Pharmaceutical Labels

Drug-label There was a great article last week in Packaging Digest that described the slow move to serialization in the pharmaceutical industry. California, under their ePedigree law, has mandated that all drugs must carry a unique identifier for every bottle that is sold by 2015. In Europe this mandate is happening much sooner - in Turkey it begins next year and in France in 2011. What this means is that all pharmaceutical labels will soon be have to be printed digitally. Digital label printing is the only way you can print a unique code on every label. These codes are going to be very complex in order to stop counterfeiting. They will most likely be what is called a 2D barcode that can contain a great deal of coded information in a very small space. I expect as digital printing technology advances and as consumers demand more traceability with the products they buy that we will see serialization move beyond pharmaceuticals into other products. By the end of this coming decade I expect most products on the supermarket shelf to have some kind of unique identifier on the labels. But the pharmaceutical industry is leading the way and providing much of the technology that will eventually flow into other products. Related Posts Food Recalls and Serial Number Labels QR Codes Coming to Wine Labels Photo by Alex Dodd.