Rolling out a new product is never easy. When businesses are designing a product to bring to market, there are a number of variables they need to account for, some of which may not be easy to identify. For example, packaging expert KC Boxbottom recently noted an instance in which a manufacturer was having a unique problem with its labels — out of the blue, they just started wrinkling. The company told Boxbottom that nothing had changed in the way products were produced, they were using the same equipment, bottles and labels. However, after some further digging, Boxbottom found that the company from which the packaging materials were purchased had recently changed the way the bottle was produced, which necessitated a stronger adhesive be used to prevent wrinkling. The moral of the story is that putting out a product — especially for the first time — isn't a cut-and-dry affair. There are a number of things that can go wrong, but manufacturers can avoid these issues by planning in advance. Using experts in the field, such as Lightning Labels, can also help minimize missteps.
Rolling Out New Products: Not a Cut-and-Dry-Affair
This entry was posted on September 30, 2011.