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Purchasing American A Way to Show Patriotism


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Purchasing American A Way to Show Patriotism

Consumer Behavior Shifting toward US-made Products

The federal deficit, high unemployment rate and increased focus on environmental sustainability have been at the forefront of Americans' minds in recent years, as many look for a way to rise up from the country's woes. Although the economic situation looks bleak, some Americans are beginning to take matters into their own hands to jumpstart the economy, choosing to purchase U.S.-made goods over items produced overseas. As this trend catches on, the country may see its economic fortunes change for the better.

Considering American consumers' habits, it's fairly easy to see how purchasing solely American-manufactured goods would help boost the economy. Dave Tilford recently published "Why Consumption Matters," a report showing that although Americans only make up 5 percent of the world population, they consume 33 percent of the world's paper, 25 percent of the world's oil, 23 percent of the coal, 27 percent of the aluminum and 19 percent of the copper.

Tilford adds that the average American over the course of his or her life will create 13 times the ecological damage of a person from Brazil, 35 times that of a person from India and 53 times the impact of a person from China.

With these consumption and environmental impact statistics in mind, businesses and consumers alike can work together to not only boost the economy, but protect Mother Nature from unnecessary damage. How? It's as simple as efficient packaging and labeling.

Effective Labels Will Reflect Demand for US-made Products
Corporations in the United States react to what the American people want in terms of products, services, labels, you name it. Currently, many companies produce goods overseas because fewer regulations tend to drive down manufacturing costs, allowing for a lower selling price and increased profit. However, many comparable products, both in quality and price, are produced in the United States but consumers just don't realize it. If they did, they may actually prefer to buy domestic goods.

Case in point: A Harrison Group and American Express study showed that 65 percent of high-end shoppers prefer to buy American-made products.

Case in point: A Harrison Group and American Express study showed that 65 percent of high-end shoppers prefer to buy American-made products.

So how do companies rectify this situation? By being proud. Businesses that manufacture their products in the United States may benefit from highlighting that fact on their product labels. A Consumer News Facebook survey showed that 41 percent of respondents who tried to buy a product "Made in the USA" responded by saying that they could not identify which products were made in the United States. This is an easy fix, and one that could provide a huge boost for individual businesses and the U.S. economy as whole.

But here's the real kicker. Many consumers are also interested in environmentally friendly products. So, using sustainable packaging and labeling materials to highlight a U.S.-made good could be an even more effective way for businesses to connect with consumers and see a rise in revenue.

With numerous companies and consumers looking for ways to stay afloat, it may be something as simple and realistic as sustainable labels on U.S.-manufactured products that helps provide a spark to propel the country forward.