Proctor and Gamble has announced plans to use sustainable packaging on select bath and beauty products, including Pantene Pro-V, Covergirl and Max Factor.
Over the next two years, the corporation will roll out sustainable sugarcane-derived plastic packaging internationally.
"Our commitment to use renewable plastic in product packaging is a dutiful response to the growing demand of environmentally friendly products," said Jenny Rushmore, P&G global sustainability leader.
"This is a real accomplishment because it takes us closer to our vision of having zero consumer waste going to landfills," Rushmore added.
The sugarcane-derived plastic will be sourced from Brasken SA, a company that manufactures the material by using ethanol made from sustainably grown Brazilian sugarcane.
Other sustainability efforts on the corporation's part include the development of a compact gel formulation for laundry detergent in Europe, that uses up to 50 percent less water to manufacture and requires 20 to 50 percent less energy when washing. Additionally, it uses up to 40 percent less energy to manufacture and 14 to 40 percent less packaging, according to Packaging Digest.