The Internet has opened up a lot of exciting advertising opportunities. This is a good thing, for sure. Like many things in life, however, more choices often means more confusion — at least in the beginning. If you've ever visited a new restaurant and been handed a 10-page menu, I'm sure you get what I mean.
So it is not surprising that I am often asked which is better for my business — print or online advertising? In the latest edition of Label & Narrow Web Magazine, James and I tackle this question head-on. We clear through the clutter for you by summarizing the pros and cons of each medium, and then provide you with a checklist of questions you should consider when planning any type of advertising campaign.
If this kind of advice might be helpful to you, I encourage you to read our column. Although we write eConversion primarily for label printers and other types of converters new to eCommerce, it should be of interest to any business seeking tips for incorporating online marketing into their existing marketing, communications and sales toolbox.