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Pert Plus Adds New Look to Repertoire


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Pert Plus Adds New Look to Repertoire

Pert Plus parent company Idelle Labs recently launched a new label for its shampoo brand that is designed to appeal to a broader audience.

The brand has traditionally been purchased by mothers and used by fathers and children, creating the need for a unisex package, PackagingDesign reports. Beardwood took the reins of the rebranding project, designing a label with a bold and modern logo. The label was placed vertically on the bottle, giving the product more presence on store shelves.

"To help consumers quickly identify the different Pert Plus formulas, each of the five varieties has its own bright color scheme - blue, teal, orange, purple, and light green. A prominent horizontal silver bar calls out the 2-in-1 proposition (shampoo plus conditioner) in an eye-catching and premium way," the news source adds.

Rick Cutler, director of marketing at Idelle Labs, believes Beardwood nailed the new design, stressing that both retailers and customers love the new look.