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Pantone Selects Color of the Year for 2009


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Pantone Selects Color of the Year for 2009


Pantone has selected their color of the year for 2009 and it is this yellow-orange color they have dubbed Mimosa. According to the Pantone press release this Mimosa color "exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance. Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation." They indicate during these difficult times of economic uncertainty yellow expresses hope and reassurance.

So what does this really mean? Well if you are in the fashion business you could expect Mimosa colored fashion to be prevalent throughout 2009. And you might see this color featured if you visit your local paint store next year. If you want your product labels to reflect the cutting edge of color fashion then be sure to throw in some yellow-orange hues into your label redesign for 2009.