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Packaging Industry Finds Sustainability Most Difficult Challenge

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Packaging Industry Finds Sustainability Most Difficult Challenge

Sustainable packaging and cost are among the top two challenges that professionals in the industry face.

According to a recent survey of more than 500 consumer packaged goods companies and packaging converters conducted by DuPont, 40 percent of professionals find sustainability to be their greatest hurdle while 33 percent see cost as their biggest challenge.

"Sustainable, cost-effective solutions that reduce packaging's environmental footprint are a top goal across geographies," says William Harvey, president at DuPont Packaging & Industrial Polymers, Packaging Digest noted. "This is especially true in the food and beverage industry, where consumer demand for products supporting health and wellness goes hand-in-hand with a demand for more sustainable solutions."

One reason for such challenges is that sustainable packaging efforts requires a company to launch several strategies.

Despite the challenges posed to companies, however, many brands are finding ways to address sustainable packaging. For example, several firms including Coca-Cola and Pepsi Co. have released plant-based soda bottles, while personal care products supplier Garnier and Pantene have both unveiled bottles created from sugar cane.