Hundreds of companies have launched packaging for food, drinks, cosmetics, toys and other items that look to capture the spirit of the Olympics.
The brand agency Attik partnered with MWM Graphics designer Matt Moore, to tackle Coca-Cola products distributed in the U.K. The partnership created vibrant renditions of the Olympic rings on new cans of Coke, while lending to the signature red color of the cans. Other Coke agencies across the world put out similar designs to the U.K. cans, the source reported.
Procter & Gamble also hopped on the Olympic packaging bandwagon. One of the more notable packages the company introduced was its CoverGirl LashBlast Volume mascara. The products' packaging tubes are normally orange, but the color was changed to white, displaying the Olympic rings in black, to encourage its use for strong and athletic women.
The Games even have an official wine. Bibendum partnered with FutureBrand to create a series of wines for the Olympic and Paralympic games. Their rose, chenin blanc and shiraz tempranillo are the only wines offered at the event. They are also available at local retail outlets, the source reported.
In other Olympic packaging news, the London Organizing Committee for the Olympic Games announced recently that it is composting waste materials from trash cans and food venues at the Games, LetsRecycle.com reported. A total of 3,300 tons of food and food packaging are expected to be composted from all venues.