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Old Spice Cleans Up With New Danger Zone Product


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Old Spice Cleans Up With New Danger Zone Product

Old Spice is promoting its new health and beauty Red Zone product, which is called Danger Zone and is available in the form of body spray, deodorant and body wash.

The Red Zone product lineup comes in red bottles with a black label that helps Old Spice stick out among competitors, and the new Danger Zone product is no different. The health and beauty product is being heavily promoted in a campaign featuring actor Terry Crews, whom Old Spice used in previous advertisements.

"This campaign is targeting younger guys who might need a little more advice when it comes to blocking odor, and we felt there was no one more appropriate to offer his wisdom on the subject than Terry Crews, who resonates well with this target and is the epitome of all things power," Old Spice brand manager Josh Talge told Packaging Digest.

Deciding which color to make products can have a huge impact on who purchases them. Colors such as red have traditionally been used with products that are designed to appeal to men.