Let's Talk Peanut Butter
Peanut butter might just be the most beloved food product in the United States and some nations abroad, finding its way into a range of items such as ice cream, energy bars, sandwiches and more.
First and foremost, it is worth noting that peanut allergies have become a common affliction around the world, and that individuals who have this aversion to the product but still eat it can get seriously sick, injured or even die. As such, the primary focus of all food manufacturers who use peanuts for their products should be to ensure that the ingredient is clearly listed on recipe labels. However, assuming that this has been properly handled by product managers, we can move into the conversation about Peanut Butter Lovers Month and the opportunities involved for companies that manufacture relevant products. Since the holidays are right around the corner, there are a range of initiatives that can be launched to boost sales through the end of the year.
There are so many companies out there that sell peanut butter products, which can make it difficult to separate your brand from the others on the shelves. Giants in the industry who have been competing for years will generally have stronger name recognition, which puts smaller, newer firms at an immediate disadvantage. However, with the right peanut butter jar labels and unique approaches to product management and marketing, you can compete with the big names in the industry.
Consider bringing attention to the ingredients and flavors that distinguish your peanut butter from other options in the marketplace through the use of customized labels. Jar labels that include all of the special attributes of the product inside - including organic, locally sourced or otherwise - can quickly improve the chances of consumers selecting your brand above others. Taking that a step further, you can include custom labels that build awareness regarding Peanut Butter Lovers Month for an added piece of pizzazz on your product packaging.
Be creative and try to align your brand name with the event itself for maximum visibility in the marketplace and, more importantly, on the shelves of grocery stores and other retail locations.
Reaching the Next Level
Now, you do not have to restrict yourself to simple stickers that include ingredients - you can also include recipe labels that tell purchasers about a dish they can prepare with your product. Given the fact that Thanksgiving is right around the corner and holidays shortly follow in December, you might want to use custom recipe labels to guide consumers through cookie baking options involving peanut butter.
Many individuals simply love to cook, and you can position your product for stronger sales by targeting culinary enthusiasts, who are common in the modern consumer landscape. Working with a service provider such as Lightning Labels that offers custom stickers, decals and labels, you can capitalize on Peanut Butter Lovers Month this November.