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No One Cares About Digital Label Printing

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No One Cares About Digital Label Printing

wine labels This may sound like blasphemy from a person who been preaching the gospel of digital label printing for more than eight years now. But the bottom line is the only people who really care about how labels are printed are the people printing the labels. Customers really don't care; they just want high quality and inexpensive labels. This point was driven home to me when I was going through our web site analytics yesterday. Of all the people who find us online, less than 0.5% of these people are searching for "digital label printing." That is such a tiny fraction of visitors that one could almost deem the term irrelevant to our customers and prospects. It has been my experience that most people who search for label printing services online are really not that interested in printing. They have a product they want to sell and they know they need to get a label. They want samples and pricing, so they can have some idea of the print quality and know if the costs are within their budget. Whether these labels are printed on a brand new HP-Indigo WS4500 digital label press, a Mark Andy flexographic press, or a Gallus offset press is completely irrelevant to the vast majority of customers. While I will continue to espouse the many benefits of digital label printing and the advantages it has over traditional printing, I also recognize that a large percentage of our customers and prospects simply will not care. Of course, we will continue to educate those people who are interested through our newsletters, social media outlets and this blog. Label printers need to realize we are not really in the printing business. We are simply solving the product identification and branding challenges of our customers. The printing part is just a means to an end.