Graphic labels tested in surveys for the FDA did not have a strong effect on smokers' plans to quit the habit or non-smokers' intentions to begin, a report by U.S. regulators found. The FDA last month proposed that cigarette packaging by Altria Group and Reynolds American Group feature one of nine images chosen by the agency. Images include dead bodies, cancerous lungs and rotting teeth.
"The graphic cigarette warning labels did not elicit strong responses in terms of intentions related to cessation or initiation," the report said, according to Bloomberg . "One possibility is that the observation period is too short to see any change in these types of outcomes."
One image that did seem to have a strong effect was a photo of a male corpse with a stapled chest, which did seem to raise smokers' desire to quit.
Cigarette companies will be required to half of the front and package and 20 pack of the packaging and 20 percent of print ads with the the labels. The new requirements are slated to take effect in 2012.