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Mobile App Teaches Consumers to Recycle Packaging

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Mobile App Teaches Consumers to Recycle Packaging

As consumers grow increasingly concerned about the environment, companies are introducing sustainable packaging and other recycling initiatives. One of the most recent examples comes in the form of a smartphone application.

Nestle Singapore recently introduced its 123Recycle mobile application, which shows users how to recycle waste packaging rather than just throwing it out, Packaging Digest reports.

Developed along with the Nanyang Polytechnic School of Information Technology, the app lets consumers scan barcodes that will then take them to information on sorting and responsibly disposing of packaging.

"Although this is the first application that is targeted at recycling, it is only the latest involving smartphones and packaging," the source writes. "Companies such as Coca-Cola and Sun-Maid enable consumers to access promotions via their phones, while barcode readers such as Google Shopper allow smartphone users to obtain a wealth of information on products simply by scanning barcodes on the pack."

According to the Clean Air Council, the average American creates 4.5 pounds of waste per day, only 1.1 pounds of which is eventually recycled.