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Making the Grade: Ideas For Clarifying Food Labels

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Making the Grade: Ideas For Clarifying Food Labels

For manufacturers hoping to avoid complaints and confusion over food product labels, a recent contest for ideas on how to improve such labels could serve as inspiration. The contest was sponsored by GOOD magazine, the Art Center College of Design's Designmatters, and Berkeley School of Journalism's station News 21. 1. Replace serving size with "snack" or "meal" labels. Further augment categorization by adopting a color/size code that indicates the overall healthiness of a product. 2. Assign letter grades for overall nutritional value or even a product's eco-footprint. 3. Create a label communicating the exercise necessary to burn off the calories in the food. 4. Leverage mobile applications that promote interactivity and transparency among consumers. Regardless of the track food manufacturers choose to take, efforts should be simple and easy to comprehend. As New York Times food writer Harold McGee told Berkeley News 21, it's important for consumers to read and understand the ingredient labels on food items so they know what nutrients they'll be getting and how the servings fit into their daily caloric intake. If you need help making custom food labels that include this information, simply contact Lightning Labels and we'll be happy to help.