To cut down on packaging and save funds, London-based supermarket chain Asda is seeking a detergent brand to partner with to installing liquid dispensing machines in its stores.
The technology just completed a nine-month trial in five of stores, backed by the government's Waste and Resources Action Program. Asda piped its own brand fabric softener from reusable containers in the back of the stores to a dispensing station through overhead pipers. Consumers were then able to purchase reusable packages of the concentrated fabric softener.
WRAP says the initiative's benefits include "lower transport and operating costs, less packaging and the potential to free up sales space in shops," according to Business Green. Asda claims to be the first retailer to launch an initiative of this nature. The store refused to release information regarding which detergent brand it will team up with, stating that it was too early to disclose how many stores would utilize the system.
The sustainable packaging effort will be extended to others in the retail sector. Products available in reusable packaging will range from soap to laundry products to paint.