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Lightweighting Becomes a Heavyweight Issue for Brands


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Lightweighting Becomes a Heavyweight Issue for Brands

Lightweighting — reducing the amount of packaging and labeling materials used for a specific product — is becoming a bigger issue among brands.

Brand owners, retailers and packaging suppliers are all growing increasingly cognizant of how they make product containers, MarketResearch reports. This is largely in response to mounting consumer pressure to improve environmental credentials and lessen company impact on nature. Lightweighting is expected to grow more efficient and sophisticated to help achieve these goals, minimizing the use of needless resources in the process.

"Lightweighting will continue at pace in the future as brand owners look to reduce costs and improve their environmental credentials with consumers," the report adds. "It will move towards greater penetration in sectors where the opportunity has already been identified. More brand owners will take up the innovations which have been achieved by the industry leaders."

Graphic icons on labels noting achievements such as approval for the Sustainable Forestry Initiative (SFI) are helping consumers pick products that align with their expectations.