I have been exploring Twitter for a few months now and I have come to realize that it can be a very useful business tool. What I find most useful is following the conversations of our customers many of whom are also on Twitter. I also enjoy having access to some of the smartest business minds on the planet and discovering what they are thinking about. If you are already on Twitter then I encourage you to follow Lightning Labels. If you are wondering what all the fuss is about then here is an excellent beginners guide to Twitter targeted at business people by John Jantsch over at Duct Tape Marketing. Twitter has still only been around a short time but it continues to grow rapidly and is becoming a serious business tool. One word of warning, Twitter can suck you in. Last year when I started playing around with it sometimes a couple of hours would go by before I realized it. Today I try and check Twitter just twice a day and I have several searches setup on Tweetdeck for our company name, and various label printing terms. This way I can find out quickly and easily what people are saying that is of interest to me. And whenever I find something useful it is very quick and easy to share it with my followers. Twitter allows us to communicate quickly and easily. I really don't think it is the latest fad, I think it is here to stay. It is a useful addition to the marketing mix for any business.
Lightning Labels is Now on Twitter
This entry was posted on February 06, 2009.