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Leveraging Digital Label Printing

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Leveraging Digital Label Printing

For those of you who receive the Lightning Flash, our quarterly newsletter, you will have already seen this article. But I wanted to post it here for everyone else to read.

In our latest newsletter I wrote an article titled Leveraging Digital Label Printing. The article discusses some of the companies who are at the forefront of digital label printing, companies that are using digital technology to really enhance their brand. I also give some simple ideas that any company can implement, some of them at very little cost.

I am pleased that one of the nation's leading label industry publications, Label & Narrow Web magazine, agreed to publish this article. There is a trend towards more personalization of product labels and this article discusses how this new trend is being implemented.

If you have any questions about how your company can leverage digital label printing to your advantage please contact me.