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Labels Go Pink To Support Breast Cancer Awareness

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Labels Go Pink To Support Breast Cancer Awareness

Products Feature Annual Pink Labels

Even products are sporting pink labels in honor of National Breast Cancer Awareness Month. Sports enthusiasts have probably seen pink towels and gloves in the NFL and MLB , and now consumers have a chance to help further breast cancer research from the grocery store aisle.

Several brands, including Yoplait to 5-Hour Energy, have marked the month by rolling out new packages and labels in the iconic pink associated with breast cancer awareness. Often, the labeling will feature the pink ribbon and the charity that proceeds will go to.

Not All Labels Are For a Good Cause
For conscious shoppers, it's important for the label to say exactly where the money is going. Sadly, many opportunists are using the increased focus and sympathy toward pink labels as a way to make money for themselves.

To help customers, the Better Business Bureau has spoken out on "pinkwashing," when unscrupulous companies wash their products in pink to attract consumers, but never actually donate.

"It's far too easy for a company to market itself as a benefactor of breast cancer charities," said Carrie Hurt, president and CEO of BBB serving Central, Coastal and Southwest Texas. "This is why BBB encourages consumers to be vigilant and thoroughly research any claim a company makes about giving back to charity."

Customers are encouraged to inspect labels and packages for detailed information, compare to a company's website and investigate any mentioned charity for credibility.