American food manufacturer Kraft has noted that by switching to eco-friendly labels and containers, the brand has been able to minimize its environmental footprint.
For example, Kraft recently introduced its YES Pack for its dressing products. The YES Pack is a paper pouch that uses 60 percent less plastic than the bottles the brand used in previous years. Between 2005 and 2010, the company was able to cut 100,000 metric tons of packaging, and with the new YES Pack in place, it hopes to cut an addition 20,500 metric tons.
"At Kraft Foods, we regard sustainability as a strategic global business priority — it's about conducting business in a way that is environmentally, socially and economically responsible," Richard Buino, Kraft's spokesperson, told Packaging Digest. "As explained in our Delicious World report, product packaging … is one of the six focus areas of Kraft Foods' sustainability framework."
Many brands have begun highlighting eco-friendly packaging. For example, many have adopted the How2Recycle labeling initiative to encourage consumers to recycle used products.