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Knock-Offs Give Wine Connoisseurs a Reason to Whine


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Knock-Offs Give Wine Connoisseurs a Reason to Whine

Wine recently become more popular in Asia, which has led to a booming import market for foreign vintners, the Los Angeles Times reports.

Unfortunately, the new-found demand for wine has also led to a bigger supply of knock-off wines. Several Chinese wine enthusiasts have paid thousands of dollars for a bottle of wine, only to take a sip and realize immediately that it was not the product advertised on the label.

The problem has become so severe that many Chinese wine sellers have begun smashing empty bottles of expensive products so they don't find their way into the hands of bootleggers.

"We have to protect provenance," Simon Tam, head of wine in China for Christie's, told the news source. "Even if you scrape off the label, there are still channels for the bottles to be misused. It's really about being responsible."

Asia has traditionally been home to bootleggers and other imitation product manufacturers. For example, Australia has been battling with Asian food growers in the area who label their goods as being Aussie-produced when they actually come from abroad.