Do you love getting food poisoning? I didn't think so. That's why I know you will love the food label concept design Fresh Label as much as I do. As soon as heard about it, I had to share it with you.
Recently featured on the package design archive and gallery Packaging of the World, Fresh Label is a food labeling concept created by the Japanese design firm To-Genkyo. The idea is to create a food label that changes color by reacting to the ammonia food gives off as it spoils.
Taking the concept a step further, To-Genkyo would like to see a product barcode incorporated into the label, which is a shaped like an hourglass, a symbol of time. When the food product is no longer edible, the barcode would not be able to be scanned and therefore unable to be purchased and consumed.
To-Genkyo points out that Fresh Label will help solve the worldwide problem of false labeling:
"Many consumers carefully check the food labels," the design firm told Packaging of the World. "However, expiry dates typed on the labels in characters are easily faked and there is a limit for its reliability ... (Fresh Label, on the other hand) is reliable and difficult to counterfeit since it directly reflects freshness."
I am excited about this food label design concept for another reason. Here in the US, false labeling is not a big concern of mine. But eating food that is even close to expiring is. Fresh Label would save a lot of food from being thrown out before it has actually expired. I myself am pretty certain that I routinely throw out food that is still good, especially meat. Or at least this is what my mother tells me. Not because I like wasting food (and the money used to purchase it), but because I would rather error on the side of caution.
As a former longtime vegetarian, I am still a bit squeamish when it comes to cooking meat. So if that package of hormone-free ground beef in my fridge gets anywhere near its expiration date or smells a bit "off," it is going in the trash bin. I hate wasting food, but I hate getting food poisoning even more. Furthermore, my Shetland Sheepdog, Scout, gets very pouty when I throw out meat. Unlike me, he doesn't understand what the big deal about freshness is when it comes to food. To him, it's all good when it comes to food ... especially meat. Fresh Label would solve this problem as well.
What do you think about this food label design concept? Are there any others you have seen that are comparable to Fresh Label?