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I'm Lovin' It: McDonald's Lauds New Food Labels For Fish


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I'm Lovin' It: McDonald's Lauds New Food Labels For Fish

Chain's Fish Products Will Bear Eco-Friendly Food Labels

Food labels are hugely important to fast-food restaurants, and chains often make a case for their brand through labeling and packaging efforts. Now, it's not only an attempt at marketing, but also raising consumer awareness to sustainable practices.

That's the case after McDonald's recently announced all fish sold at its stores across the United States will bear an eco-label denoting the fish was caught and supplied in an environmentally friendly manner. The label will be provided by the Marine Stewardship Council, a conservationist group.

Latest To Adopt Sustainable Labels The new labels will be displayed on the fast-food giant's Filet-O-Fish product and its soon-to-be-launched Fish McBites to signify the Alaskan pollock used to make the foods was caught in way that did not harm the environment, nor is the species at risk of being overfished. McDonald's said it has been invested in sustainable fishing practices for some time, but had only recently considered using a label.

McDonald's joins Wal-Mart and Whole Foods as businesses that have partnered with the Marine Stewardship Council, which in turn is paid a royalty fee by the corporations for the sale of each item bearing the council's official label.