The U.S. Humane Society is suing Perdue Farms over Perdue's alleged false advertising of chickens that are "humanely raised."
Nadine Hemy of New Jersey inspired the class-action lawsuit after she bought a Perdue chicken under the Harvestland label, which markets chickens as "humanely raised" and "purely all-natural," a claim which the suit says violates consumer fraud law, reports the Washington Post.
Hemy says Perdue illegally used the label in order to profit from the growing class of environmentally-conscious consumers, reports Bloomberg.com.
The news source reports that the third-largest U.S. poultry company denies the charges. According to an email Perdue sent to Bloomberg, the Humane Society is setting definitions based on "its own narrow, arbitrary standards."
"Our chickens are raised cage-free on family farms in temperature-controlled housing with a continuous flow of fresh air, and they remain free to move about, with constant access to food and water," it added, mentioning that its USDA reviews are above standard.