How to Market Your Organic Bath & Body Labels
The bath and body product sector, like the organic food movement, has become increasingly mainstream in recent years. Mom’s old adage “you are what you eat” has become a new paradigm in maintaining health and wellness. I came across the above infographic and its title What Is Your Skin Eating struck a chord. If your body’s largest organ is skin, shouldn’t we be conscious of the chemicals we put on it? According to this infographic, “our skin absorbs 60 percent of any topical product we use.” That means more chemicals enter through our skin than our mouths! And people are taking notice of what they put into their body. TABS Group, Inc. and its Organic Product Research reports that “the percentage of all consumers stating they purchased Organics rose from 39.8 percent in January 2011 to 41.8 percent in January 2012, a 5 percent increase.” Many companies have been coming out with products that are in line with the FDA’s certified organic standards. From a marketing standpoint, it is important to highlight on the label that your products are organic and biologically safe.
3 Key Things to Highlight on Your Bath and Body Product Labels
Show your customers that you care and that your Bath & Body Products are safe for the skin. Enhance your custom Bath and Body Product Labels with the following helpful tips: 1. Point out that you don’t include harmful chemicals. I was surprised to read that lipstick, the most universally used makeup, includes some of the most dangerous chemicals including lead–and, yes, we are putting those chemicals on our mouths! State clearly on the label if you don’t include harmful toxins, such as lead. Others to watch include carcinogens, toxic chemicals, synthetic preservatives, or artificial fragrance, color, and minerals. The bottom line is if your organic bath and body products don’t contain these chemicals state it on your label. 2. Try to avoid Pinkwashing. Pinkwashing is when products include a pink ribbon banner on the label to show support for breast cancer but include the very same chemicals that experts link with cancer. Part of the organic movement is consumer awareness and being conscious of product label details. Incongruent messaging between product statements and ingredients can turn off potential consumers. 3. Highlight pure and natural ingredients used. On your custom product label tell customers that you are taking care of their most visible organ. Organic Bath and Body products include pure and natural pigments, oils, fragrances, and butters. Mentioning these and their beneficial properties can help lure in the customer, especially when 41.8 percent of them purchase Organics. Use these 3 tips when creating your custom labels for bath and body products. Request a quote and order by Sept. 30, 2012 to receive 15%* off new label orders! Use code CELEBRATE. Good luck label makers! We can’t wait to see the great design ideas you come up with!*15% off CELEBRATE offer valid on new label orders. Does not apply to reorders. Maximum discount is $1000. Free ground shipping applies to orders in the U.S. and Canada. Applies to regularly priced orders only. Enter code at checkout. This offer cannot be combined with any other offers or promotion.